Elumen
Professional colouring without oxidant and ammonia. More vibrant colours for longer. Mix and match Elumen colours for the result you were looking for.
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Professional colouring without oxidant and ammonia. More vibrant colours for longer. Mix and match Elumen colours for the result you were looking for.
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Keratin straightening treatment. Reduces frizz and achieves a perfect straightening and a soft and silky finish that lasts over time.
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Professional colouring that guarantees intense colours full of shine. Thanks to its intelligent colouring system, Topchic guarantees 100% grey hair coverage.
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Semi-permanent colouring for a temporary change of look or a boost of brightness and intensity.
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Revive the shine and intensity of your dyed colour. Enjoy renewed colour with 8 shades of conditioner and root touch-up powders.
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The newest rinsing system from Goldwell. Get a better lightening while being more respectful with your hair. Discover the bleaching system that best suits your needs.
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Concentrated pigment line with which you can change the shade of your favourite dye to achieve the perfect colour.
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Revolutionary wave perming treatment that does not damage the hair and keeps it soft after the process. High-performance neutral perm that respects the hair.
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Highly effective long-lasting smoothing that combines an anti-frizz effect with great smoothness. Achieve flawless straightening in the most gentle way possible.
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GOLDWELL
Goldwell is a brand of German origin and creator of effective products that, thanks to the guidance of a community of stylists, hairdressers and consultants, have managed to create a product catalogue suitable for all the needs of the hairdressing salon.
Since 1948 a reliable supplier for stylists, working together for more than 70 years.
Pursuing his goal of creating a company entirely dedicated to hairdressing salons, Hans Erich Dotter in 1948 developed the first Goldwell product: Goldwell Ideal, the first product to allow cold perms, to make life easier for the hairdresser and his clients.
There is no doubt that Goldwell is one of the world's leading companies, both in terms of product quality and innovation. In this sense, Goldwell has allowed us to get to know two great innovations that have given them recognition on a global scale:
- Topchic & Colorance pressurised dye tank: Goldwell creates the first system of colour and lotion tanks for more practical and precise mixing, which guarantees 100% reliable results. Although invented in 1978 it is still an outstanding product today for simple, safe and clean colour application. It offers the perfect solution: an iconic and truly intelligent colour system.
- Goldwell Elumen: 2001 saw a true revolution with a new technology applied to colouring. It is a direct colouring system with astonishingly different results, designed to stay in the hair forever. And in 2020, NN@6 and NN@8 colourings were added to provide 100% grey coverage to Elumen colouring, making Elumen an ideal solution for salons looking for the most demanding results.
But Goldwell is not just a market leader in colouring products. Goldwell has a portfolio specially designed to meet all the needs of the hairdresser, from premium care with Kerasilk to the professional quality of Dual Senses. Their ultimate goal is to achieve incomparably beautiful colour results.