AVEDA BLONDE REVIVAL PURPLR TONING SHAMPOO

Sulfate-based cleanser-free formula with low lather to maximize toning benefits, while gently cleansing hair without stripping.

KEEP THE COLOR, WITH A BLONDE, BRIGHTER AND VIBRANT

A revolutionary new care system for blondes.
Revitalizes and refreshes blonde hair and removes unwanted yellow and copper tones with 8 times more pigments
violets so you can keep your blonde fresher for longer.

Powerful Algae Strengthening Complex strengthens hair, making blonde hair stronger and longer
resistant to future damage, while a blend of superfruit oils provides intense condition and mirror-like shine.

95% Of natural origin. Vegan Cruelty Free. Without silicones.

Sulfate-based cleanser-free formula with low lather to maximize toning benefits, while gently cleansing hair without stripping. When used with blonde revival ™ purple toning conditioner, this triple action system delivers a more intense and luminous blonde after just one use:

• Stimulates a blonde color like fresh from the hairdresser. Its intense violet pigments help neutralize unwanted yellow and copper tones for a more intense and luminous result. With eight times more * toning pigments to deliver our best blonde to date **
• Stimulates hair softness. Your blend of nourishing oils
Lightweight, including azaí and passion fruit oils, hydrates and conditions damaged hair, and restores incredible softness to each strand.
• Restores the softness of the hair. Repairs the hair fiber instantly, leaving it soft and healthy.

• 97% natural origin *
• Ideal for blonde, gray or natural platinum hair
• Vegan. Animal-friendly product. No sulfate-based cleaners. Without silicones

IT DOES NOT HAVE:

• Sulfate-based cleaners
• Silicones
• Parabens
• Mineral oils
• Petrolatums
• Synthetic fragrances

Featuring Aveda's exclusive pure-fume ™ scent with Osmanthus, Certified Organic Orange and Cedarwood
* Plants, minerals not derived from oil or water.
** Compared to Aveda's blue mauve.