AC ACUMEN 24H HAND & BODY HYDRATOR

Light moisturising lotion for daily use from the new Acumen range.

The skin is left soft, revitalised and hydrated for 24 hours. Leaves no residue

ACUMEN™ ACUMEN
HAIR & BODY

American Crew introduces the new ACUMEN line, for men's hair and skin needs.

Men tend to overexpose themselves to the sun's rays. The impact on hair and skin initiates oxidative reaction chains that release free radicals. These free radicals are unstable and highly reactive molecules that cause oxidative degradation and cell damage, the main causes of skin ageing of the hair fibre.

Men produce free radicals faster than women, which is why ACUMEN™ HAIR & BODY products formulated with cranberry extract have been developed to prevent, protect and repair men's skin and hair.

AC ACUMEN Complex™ contains vitamins that combine antioxidants and moisturising agents.

Vitamin B5 is known for its ability to improve skin hydration, reduce irritation and restore the skin barrier.

It acts on the hair fibre to increase flexibility and improve hair strength.

It adds body and volume to the hair.

The AC ACUMEN line contains a powerful antioxidant, Tocopherol acetate (vitamin E), which counteracts the cumulative damaging effects of ultraviolet radiation by providing a natural source of protection to hair and skin. It also has ingredients such as hyaluronic acid, ginger root extract, bisabolol and cranberry extract to maintain moisture in hair and skin to counteract damage caused by external agents and prevent ageing.

Container size: 190 ml